When I first started Eat Your Beets I was full of excitement. I just knew I had a great idea for my blog & I knew that all I needed to do was put it out there! I was certain in a few short months I’d have tons of traffic & mounds of followers.Well… some of that came true. I did put my content out there. And I did have some people who enjoyed it. They were mainly my friends & my mom, but still…Did you know most bloggers quit within the first couple of years after embarking on their blog? If you’ve ever felt like you’re hustling every single day & getting nowhere, I’m sure you can see how that happens.
SO WHAT DO I WISH I KNEW WHEN I STARTED BLOGGING?
1 – YOU NEED TO GIVE PEOPLE A BIG REASON TO KEEP COMING BACK.
People want to connect with you on an emotional level. In our digital age you have points of a second to attract & keep someone’s attention. What do you do that’s different than the thousands of other bloggers out there? Do that thing BIG & own it. It’s what will separate you from the pack & keep people coming back for more. Oh & make sure that thing, what ever it is, is a true & genuine extension of yourself. Otherwise people will smell a fake from a mile away or you’ll become exhausted from trying to keep up a charade.
2 – CONTENT IS KING, BUT SELF PROMOTION AIN’T BAD EITHER.
When I started blogging I was aiming for creating content 3-4 days a week. 3-4 days a week. That’s a lot. Especially when you’re technically still a SAHM with 4 kids & a husband with a busy work schedule. It didn’t take long before this blogging thing started to look like it was for the birds. I quickly realized that while I couldn’t just stop posting all together (I mean, I do have a blog, after all) I really didn’t need to post multiple days a week. I know some people might strongly disagree with this but for me, this realization was such a breath of fresh air. I was able to focus on posting one or two new pieces of content a week & suddenly I had all this extra time. Time to do what? Well, create an ebook! Work on creating my gallery! Focus on social media strategies! Connect with other bloggers! Write my newsletter! Brainstorm new & exciting projects! Just because I wrote a recipe 2 years ago doesn’t mean you’ve made it, right? Chances are, you’re a new reader & you might love it! Just like your clothes, posts aren’t a one time special & then they’re dead! Keep recycling that good content. Hopefully you’re gaining new followers who would love that old post!
3 – YOU DON’T HAVE TO BE EVERYWHERE, BUT YOU DO NEED TO BE SOMEWHERE.
Social media, man. It’s the wild west out there. Facebook, Pinterest, Instagram… & don’t even get me started on all these new platforms that keep popping up, promising to be the new.big.thing. People always ask me where they should focus – all the platforms? Just one? If one, which one? Here’s a couple of things to consider. Where is your traffic currently coming from? Where are your people hanging out? My biggest traffic source is currently Pinterest so I continue to make sure I have excellent images that people want to pin. My people tho – they are hanging out over on Instagram. So that’s where I am. Sure, I still keep a Twitter & Facebook account. I’ll post on them occasionally but my main focus is on building my community over on Instagram. Click here to read more about how I was a Suggested User.
4 – START AN EMAIL LIST ALREADY.
This is where I get all shifty & start talking in quiet tones about how you shouldn’t trust anyone. But seriously, social media can’t be trusted. If you’ve been blogging for any time now you know that you just can’t always keep up with algorithm changes & if you aren’t making money you can’t possibly pay to get your content seen anywhere. So start an email list. Get those people’s emails & then woo them! You’ve got an opportunity to share anything you want with those people because they’ve already said yes to you by signing up for your newsletter list! I’m willing to bet you don’t visit my website every day (& that’s totally ok) but you’re likely checking your email every day, right? Exactly.
5 – GET SOME HELP FROM SOME FRIENDS.
Blogging is great but in this digital age it can feel like we’re all so close, yet so far away. The best thing I’ve discovered about blogging is making connections with other bloggers. Find people you look up to. Find people on your same level. Ask them about joining blogging groups? Are they on shared Pinterest boards? Do they participate in weekly content sharing? Would they like to partner with you on a fun project? Don’t be afraid to reach out to people. Of course you’ll have people who never reply but most will & they’ll be happy to share some great info with you. I know the people that I reached out to when I first started blogging will forever have my gratitude for not only their generosity but their honesty. Most bloggers want to help others succeed so don’t be afraid to make connections. Remember, we all started somewhere.So what do you think? What do you wish you knew when you started blogging? Are you a new blogger? What do you wish you knew right now?*This post contains affiliate links but don’t worry. I never recommend anything I don’t personally use in my home or business.15